I’m Max Efremov.

I’m an executive coach based in Austin, TX.

Past and present clients include VC-backed founders, a hedge fund manager, and two high school dropouts. I’ve worked with billionaires and ex-cons. Clients have closed $500 million deals, launched new products, and repaired almost-completely broken cofounder relationships.

My approach is grounded in unlocking joy, where not only fulfillment flows from, but where profound ease and efficiency live.

My approach inspired by Joe Hudson (check him out), trauma-informed somatic work, nervous system mastery & regulation, the world of ontological philosophy—awareness and transformations of ways of being—and a host of other frameworks and methods.

When I’m not coaching, I’m training gymnastics or spending time with friends and family. I keep some of what I write on this website–I hope you enjoy.



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